Phase 2: Distribution

Permission Funnel โ†’ Multi-Channel โ†’ Expert Engagement

Month 2 - Distribution Layer

Phase Overview

Phase 2 automates multi-channel distribution while building expert relationships through the 5-week Permission Funnel. You'll publish across Reddit, HackerNews, LinkedIn with full UTM tracking.

5
Week Funnel
6+
Channels
3x
Expert Reach
UTM
Full Attribution
๐ŸŽฏ Success Criteria
  • Permission funnel running for 5+ experts
  • 3 playbooks distributed across 6+ channels
  • UTM tracking operational for all links
  • Expert engagement dashboard live
  • 100+ organic downloads per playbook
  • 2+ expert responses to funnel

Quick Actions

Permission Funnel

The Greene Maneuver: 5-week engagement sequence that creates permission before asking. Expert can't reject because THEY (or their audience) asked for it.

โ–ถWeek 1-2: Engagement
Foundation

Action: Comment on expert's content with genuine insights (no ask)

Example: "This newsletter framework maps perfectly to the compounding systems in episode 47. The 3-tier strategy is exactly what I've seen work with functional medicine clinicsโ€”40% open rate improvement."

Goal: Demonstrate understanding + application ability

โ–ถWeek 2-3: Value Demo
Proof

Action: Follow-up with mini case study showing results from applying their method

Example: "Update: Applied your 3-tier strategy to wellness newsletter (8K subs). Segmented by journey stage. Open rate jumped 23% โ†’ 31% in 14 days."

Goal: Prove you can execute their methodology successfully

โ–ถWeek 3-4: Soft Ask
Request

Action: Ask if their audience would find implementation guide useful

Example: "Your methodology is so systematic, I'm thinking about creating a paint-by-numbers guide similar to [link to example]. Would your audience (newsletter ops 5K-50K) find this useful?"

Goal: Get public validation that audience wants this

โ–ถWeek 4-5: Build & Deliver
Execution

Action: Create playbook using Phase 1 process, share publicly with attribution

Example: "Per request in [thread], here's the [Expert] Newsletter Growth Playbook. 212 downloads first week. [@Expert] your audience asked for this."

Result: Expert can't rejectโ€”they or their audience publicly requested it

Distribution Channels

๐Ÿ”ด
Reddit
r/Entrepreneur, r/SaaS
Target: 100+ upvotes
๐ŸŸ 
HackerNews
Show HN format
Target: 50+ points
๐Ÿ’ผ
LinkedIn
Native post + comment
Target: 1K+ views
๐Ÿ”
SEO/Organic
Blog + schema markup
Target: 500/mo organic

UTM Tracking

Track every click from source through email capture to conversion. Essential for Phase 6 attribution analysis.

โ–ถUTM Structure
Schema

Format:

https://studio.masterymade.com/playbooks/[slug]?
  utm_source=[platform]
  utm_medium=[type]
  utm_campaign=[playbook]
  utm_content=[expert]
  utm_term=[purpose]

Purpose Tags (utm_term)
  • expert-jv: Building expert partnership
  • validation-hub: ValidationHub customers
  • niche-building: Email list growth
  • fishing: Value-first community distribution

Next Steps