Phase Overview
Phase 2 automates multi-channel distribution while building expert relationships through the 5-week Permission Funnel. You'll publish across Reddit, HackerNews, LinkedIn with full UTM tracking.
- Permission funnel running for 5+ experts
- 3 playbooks distributed across 6+ channels
- UTM tracking operational for all links
- Expert engagement dashboard live
- 100+ organic downloads per playbook
- 2+ expert responses to funnel
Quick Actions
Permission Funnel
The Greene Maneuver: 5-week engagement sequence that creates permission before asking. Expert can't reject because THEY (or their audience) asked for it.
Action: Comment on expert's content with genuine insights (no ask)
Example: "This newsletter framework maps perfectly to the compounding systems in episode 47. The 3-tier strategy is exactly what I've seen work with functional medicine clinicsโ40% open rate improvement."
Goal: Demonstrate understanding + application ability
Action: Follow-up with mini case study showing results from applying their method
Example: "Update: Applied your 3-tier strategy to wellness newsletter (8K subs). Segmented by journey stage. Open rate jumped 23% โ 31% in 14 days."
Goal: Prove you can execute their methodology successfully
Action: Ask if their audience would find implementation guide useful
Example: "Your methodology is so systematic, I'm thinking about creating a paint-by-numbers guide similar to [link to example]. Would your audience (newsletter ops 5K-50K) find this useful?"
Goal: Get public validation that audience wants this
Action: Create playbook using Phase 1 process, share publicly with attribution
Example: "Per request in [thread], here's the [Expert] Newsletter Growth Playbook. 212 downloads first week. [@Expert] your audience asked for this."
Result: Expert can't rejectโthey or their audience publicly requested it
Distribution Channels
UTM Tracking
Track every click from source through email capture to conversion. Essential for Phase 6 attribution analysis.
Format:
https://studio.masterymade.com/playbooks/[slug]?
utm_source=[platform]
utm_medium=[type]
utm_campaign=[playbook]
utm_content=[expert]
utm_term=[purpose]
- expert-jv: Building expert partnership
- validation-hub: ValidationHub customers
- niche-building: Email list growth
- fishing: Value-first community distribution